A Few Reminders...
They can be found on the Textile Industry Affairs web site, www.textileaffairs.com, or directly from ASTM. Call ASTM at (610) 832-9500 and request the most recent Annual Book of ASTM Standards, Volume 07.02. The symbols are listed in the index as Standard D5489-96c under “Fabrics? sub-category “Guides for?
The ASTM symbols are accepted in NAFTA countries, ISO/GINETEX symbols are accepted in most of Europe and Asia, and Japan has their own symbol system. Negotiations are under way to harmonize the two major systems, ASTM and GINETEX, into a truly universal symbol system for care procedures.
You may continue to use words with appropriate translations.
Those instructions that are not provided for in symbols must be provided in words. Textile Industry Affairs (TIA) is always available to help you with the transition to symbols. A CD is available for $29 that includes all the approved USA/NAFTA symbols in BMP, EPS, TIF & PIC formats. Call, write or email for your copy of the CD or to have a TIA representative visit with you.
AND THE TRADE IS LISTENING!
The logic of “small solutions?is unavoidable;
What’s Driving These Trends?
As the number and size of the manufacturers and retailers who are taking advantage of the preference for affirmative care instructions increases, the remaining competitors are realizing their disadvantage. Those with pro-active instructions are gaining the benefits of the enhanced perceptions of easy-care, quality, value and durability consumers associate with affirmative bleach instructions. Their competitors are suffering from consumer perceptions that are translating “Do Not...?on a care label into “Do Not Buy?at the cash register.
THE TRENDS ARE OBVIOUS AND THE DRIVERS ARE POWERFUL AND LONG TERM. Regulatory compliance is important, to be sure, but competing at a disadvantage is dangerous. And, in the case of care labeling, unnecessary.
WHAT IS THE MINIMUM
AMOUNT OF FIBER THAT MUST
BE IDENTIFIED ON A FIBER
5% by weight
WHICH OPERATION DENOTES
COUNTRY OF ORIGIN, CUTTING
As of 1997, sewing denotes origin for most products.
WHERE MUST A CARE LABEL
Care labels must be permanently attached so that they are easily accessible to the consumer at the point of purchase. A side or bottom seam is acceptable on hanging goods, but not on folded goods.
WHO IS RESPONSIBLE FOR
THE ACCURACY OF CARE
The manufacturer or importer who directs produc-tion. In general, responsibility for accuracy is assigned to the RN owner.
DOES A PRODUCT NEED A
CARE LABEL TO BE IMPORTED?
No, a product may be imported without a care label, but one must be attached before the product is sold.
DO CONSUMERS REALLY
READ CARE LABELS?
Absolutely. 83% of them read the labels before making a pur-chase decision and 59% of them consider care instructions the most important information on a garment after size!
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